Sam’s Digital Marketing Experiences
Full Funnel Digital Marketing Campaign
Objective:
I was given a startup business and instructed to
complete a full funnel digital marketing
campaign. We were expected to design our
campaign towards selling 20,000 units of a
product that was not yet created and lacked both
a website and physical app.
Outcome:
I created a go-to market strategy by conducting various rounds of primary research. We found a target audience, created paid and owned strategies, conducted a budget and allocated how to optimize and strategize with our acquisitions.
Click The Play Button Above to Watch our Entry Video,
Final Video Coming Soon…
What we did:
- We conducted primary research by interviewing industry professionals, experienced growers, inexperienced growers, and home plant growers who did not grow cannabis, but did use an app to track plant growth
- Identified a target audience and completed a competitor analysis
- Created owned content through website blog content and educational guides
- Created an organic social strategy through SEO-optimized articles and blog posts
- Created a paid ad strategy and allocated a budget through Google Ads and Sponsored/Boosted posts through Meta and Tik Tok
My team placed in finals, with 5 other teams out of 200, internationally. We will present at the end of this month, and I will update with our ranking when results are available. You can see more about this on my LinkedIn.
Coming soon…
- A full app listing
- A full website mockup
- An in depth budget allocation guide
- Full Meta and Tik Tok examples
Marketing and Content Creation Intern
Objectives:
My objective as a marketing intern was to raise engagement, reach, and views on media platforms as well as our website. My other objectives in this position include content creation and administrative work, using Clio, Google Analytics, Microsoft Excel, Mail Chimp, and more.
After conducting keyword and audience research, we created, produced, and edited a series called outlaw university. we recorded videos and created blog posts for our website in order to raise website ranking by using SEO.
Outcomes:
The outcome of this objective was an increase in both page views and reach, as well as raised backlinks. This means that other sites are linking to our content, meaning someone is finding our videos/content useful and helpful!
- Provide insightful SEO, Competitive Analysis and Keyword Research input in order to optimize our webpage, including creating a blog/video series on our page to drive reach and keyword searches
- Managed social media platforms including Facebook, LinkedIn, and Instagram, as well as email marketing through Mail Chimp
- Raised media views by nearly 70,000 over 28 day period by leveraging media analytic tools, create content strategy plans, and engaging with audience
- Raised media reach by nearly 47,000 over 28 day period by providing consistent, high quality content, and tracking KPIs
Focus On:
- Behind-the-Scenes (BTS) – Giving a peek into the process of creating a product, event, or campaign to humanize the brand.
- Employee or Creator Profiles – Featuring team members, influencers, or brand representatives to build personality and trust.
- Trending Shortform Videos (Reels/TikToks/YouTube Shorts) – Engaging, fast-paced content aligned with trends, challenges, or popular sounds.
- How-To or Tutorial Content – Step-by-step guides demonstrating how to use a product or complete a task.
Social Media Management
Objective:
My objective as social media manager was to make our media feel more authentic and expand our customer base. I planned to raise reach and interactions by sharing authentic posts on a specific schedule, including reels, stories, and photos.
I posted daily specials, photos and reels from live events, and posts about events and deals coming up in the future.
Outcome:
I raised reach by 135% and raised accounts engaged by 75% over a 90 day period. While doing so, I was gaining customer service, leadership, and communication skills by serving, bartending, and photographing throughout my shifts.
University Roadhouse had the highest sales of its 30 year life in 2024, while I was social media manager.
Focus On:
Trending Shortform Videos – (Reels/TikToks/YouTube Shorts) – Engaging, fast-paced content aligned with trends, challenges, or popular sounds.
Deals and Special Features – (Stories, Posts, Carousel Imagery) – Engaging, eye catching, and trendy posts with popular sounds to catch attention
Paid Social Strategy
Objective:
Given the following information, I was directed to allocate a budget and create mockup paid social content.
- Create a 2026 paid social eCommerce strategy for the brand Our Place (fromourplace.com). Some details to consider for this strategy:
- Main KPI: increase sitewide revenue by 50% and new users to the site 75% year-over-year
- Paid social budget for 2026 is $750,000 and can be dispersed into the channels of your choosing (Facebook/Instagram, Snapchat,
- Pinterest, TikTok, YouTube, Reddit, etc)
- Launching a new product in May
- Annually holds a 30% off sitewide four-day Cyber sale
- Provide ad mock up examples
Outcome:
I defined my target audience, allocated my budget using an excel spreadsheet that I created, and introduced three mockup ads for each event (Product Launch, Cyber Sale, and Holiday Season)
Examples:
To see more in depth explanations and full presentations, please view the Projects page of my website!
Objective:
Given the following information, I was directed to allocate a budget and create mockup paid social content.
- Create a 2026 paid social eCommerce strategy for Hills at Law, P.C. Some details to consider for this strategy:
- Main KPI: increase sitewide revenue by 50% and new users to the site 75% year-over-year
- 3 month campaign timeline with $5,000 dollar budget
Outcome:
I defined my target audience, allocated my budget using an excel spreadsheet that I created, and introduced three mockup ads
To see more about this project, please visit my projects page.
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