Sam Strasler

Marketing Campaign

Objective:

I was given a startup business and instructed to complete a full funnel digital marketing campaign. We were expected to design our campaign towards selling 20,000 units of a product that was not yet created and lacked both a website and physical app.

Outcome:

I created a go-to market strategy by conducting various rounds of primary research. We found a target audience, created paid and owned strategies, conducted a budget and allocated how to optimize and strategize with our acquisitions.

What I did:

Developed and delivered a comprehensive full-funnel digital marketing campaign for a startup, targeting the sale of 20,000 units

Conducted research, developed personas and strategy, and created paid/owned media plans with content, budgets, and projections

Placed 3rd of 193 competing teams in Global Digital Marketing Competition and awarded for most innovative campaign amongst finalists

Created Mockups of landing pages, organic content, app previews, and budget layouts.

You can see more about this on the WMU Website!

Examples

Content Creation

Objectives:

My objective as a marketing intern was to raise engagement, reach, and views on media platforms as well as our website. My other objectives in this position include content creation and administrative work, using Clio, Google Analytics, Microsoft Excel, Mail Chimp, and more.

After conducting keyword and audience research, we created, produced, and edited a series called outlaw university. we recorded videos and created blog posts for our website in order to raise website ranking by using SEO.

Outcomes:

The outcome of this objective was an increase in both page views and reach, as well as raised backlinks. This means that other sites are linking to our content, meaning someone is finding our videos/content useful and helpful!

Provide insightful SEO, Competitive Analysis and Keyword Research input in order to optimize our webpage, including creating a blog/video series on our page to drive reach and keyword searches

Managed social media platforms including Facebook, LinkedIn, and Instagram, as well as email marketing through Mail Chimp

Raised media views by nearly 70,000 over 28 day period by leveraging media analytic tools, create content strategy plans, and engaging with audience

Raised media reach by nearly 47,000 over 28 day period by providing consistent, high quality content, and tracking KPIs

Please feel welcomed to be friends with me on social media!

• Instagram
• Facebook
• LinkedIn

Examples

Focus On:

Behind-the-Scenes (BTS) – Giving a peek into the process of creating a product, event, or campaign to humanize the brand.

Employee or Creator Profiles – Featuring team members, influencers, or brand representatives to build personality and trust.

Trending Shortform Videos (Reels/TikToks/YouTube Shorts) – Engaging, fast-paced content aligned with trends, challenges, or popular sounds.

How-To or Tutorial Content – Step-by-step guides demonstrating how to use a product or complete a task.

Social Media Management

Objective:

My objective as social media manager was to make our media feel more authentic and expand our customer base. I planned to raise reach and interactions by sharing authentic posts on a specific schedule, including reels, stories, and photos.

I posted daily specials, photos and reels from live events, and posts about events and deals coming up in the future.

Outcome:

I raised reach by 135% and raised accounts engaged by 75% over a 90 day period. While doing so, I was gaining customer service, leadership, and communication skills by serving, bartending, and photographing throughout my shifts.

University Roadhouse had the highest sales of its 30 year life in 2024, while I was social media manager.

Focus On:

Trending Shortform Videos – (Reels/TikToks/YouTube Shorts) – Engaging, fast-paced content aligned with trends, challenges, or popular sounds.

Deals and Special Features – (Stories, Posts, Carousel Imagery) – Engaging, eye catching, and trendy posts with popular sounds to catch attention

Examples

Paid Social Projects

Examples

From Western Michigan University, I’ve received my B.B.A. in Digital Marketing and eCommerce, with a minor in General Business Administration.

I’ve participated in various clubs and organizations and obtained the titles of:

Marketing Co-Director of Digital Marketing Student Organization

Media Team Member of WMU Athletics

Western Herald Newsletter Photographer and Media Team Member