Welcome to my Portfolio!
Digital Marketing
Located in Chicago, IL
WORK
Product Marketing and Content Writing
My current role as a Product Marketer at Appiphony contains of
content writing, AI discoverability research and implementation,
SEO and GEO, as well as optimizing LinkedIn and email marketing
using Active Campaign.
Digital Marketing Campaign
I was given a startup and instructed to complete a
full funnel digital marketing campaign. I conducted research,
found our target audience, created paid and owned strategies,
created a budget and website and app mock ups.
Content Creation and Marketing
During two different internships, I focused on raising engagement
through creating authentic content that catered to the target audiences.
Focusing on analytics, leveraging different tools, and collaboration,
I was able to raise views, reach, and engagement significantly.
About Me
Digital Marketer
My name is Sam Strasler, and I graduated from Western Michigan University in April 2025 with my B.B.A. in Digital Marketing, with a speciality focus in User Experience, and a minor in General Business.
I am from Gladstone Michigan, a small town located on Little Bay de Noc in Michigan’s Upper Peninsula. Yes, our winters are cold. No, I’m not used to it.
I moved to Chicago Illinois after living in Kalamazoo Michigan for 3 years for college. This site is not only a portfolio, but a space for me to practice my skills and stay in touch with those who care to. I encourage you to connect with me on LinkedIn, Instagram, or Facebook.
Education
Western Michigan University
I graduated from Western Michigan University in April 2025 with my B.B.A. in Digital Marketing, with a speciality focus in User Experience, and a minor in General Business.
My skills include but are certainly not limited to:
Digital Marketing Strategy and SEO: Integrated campaigns including market research, owned/paid media, content creation, media planning, and budgeting, technical audits, keyword research, and on-page SEO
Website Performance: WordPress, web hosting, GA4, SEMrush, Figma mock-ups, Google Analytics
Paid Media: Budgeting, KPIs, audience research, messaging, email marketing, and ad creation
Content Creation: Social media (paid/organic), web banners, photo/video posts, employee spotlights
Tools & Platforms: Microsoft 365, Google Workspace, Canva, Adobe Suite, Hubspot, ChatGPT, Microsoft Copilot, Google Search Console, Mailchimp, HTML, social media management, Google Ads, Zoom
School Involvement
Co-Director of Marketing, Digital Marketing RSO
Developing Content Calendars, Creating
Photographer and Media Team Member, WMU Athletics and Western Herald Newsletter
Photography, still and motion, and editing
Certificates, Awards, & Skills
References
Dr. Scott Cowley
Professor from Western Michigan University
“…I have seen Sam go the extra mile in trying to develop quality content when she knows that content will be seen by a broader audience. In a multi-week group project in the same course, I saw Sam take initiative to tackle one of the more challenging parts of that project and I received feedback from one of her team members, who singled Sam out for doing “a great job with the SEO audit and summarizing it into good and digestible information.”
Dr. Zachary Williams
Professor from Western Michigan University
“Her collection of social media marketing skills has been developed from multiple applied experiences and classroom initiatives. Importantly, she also has taken on a leadership role for a prominent on campus student group, which also highlights her maturity and time management abilities.”