Objective:
I was given a startup business and instructed to complete a full funnel digital marketing campaign. We were expected to design our campaign towards selling 20,000 units of a product that was not yet created and lacked both a website and physical app, while competing in an international competition with 200 other teams.
Outcome:
I created a go-to market strategy by conducting various rounds of primary research. We found a target audience, created paid and owned strategies, conducted a budget and allocated how to optimize and strategize with our acquisitions.
What we did:
- Developed and delivered a comprehensive full-funnel digital marketing campaign for a startup, targeting the sale of 20,000 units
- Conducted research, developed personas and strategy, and created paid/owned media plans with content, budgets, and projections
- Placed 3rd of 193 competing teams in Global Digital Marketing Competition and awarded for most innovative campaign amongst finalists
With this campaign, my team placed third out of nearly 200 teams, internationally, and was awarded for most innovative campaign. You can see more about this on my LinkedIn.
Click The Play Button Above to Watch our Entry Video
See finals submission (placing third) campaign below:
Examples:
Coming soon…
- A full app listing
- A full website mockup
- An in depth budget allocation guide
- Full Meta and Tik Tok examples