Objectives:
- My objective as a marketing intern was to raise engagement, reach, and views on media platforms as well as our website. My other objectives in this position include content creation and administrative work, using Clio, Google Analytics, Microsoft Excel, Mail Chimp, and more.
- After conducting keyword and audience research, we created, produced, and edited a series called outlaw university. we recorded videos and created blog posts for our website in order to raise website ranking by using SEO.
Outcomes:
- The outcome of this objective was an increase in both page views and reach, as well as raised backlinks. This means that other sites are linking to our content, meaning someone is finding our videos/content useful and helpful!
- Provide insightful SEO, Competitive Analysis and Keyword Research input in order to optimize our webpage, including creating a blog/video series on our page to drive reach and keyword searches
- Managed social media platforms including Facebook, LinkedIn, and Instagram, as well as email marketing through Mail Chimp
- Raised media views by nearly 70,000 over 28 day period by leveraging media analytic tools, create content strategy plans, and engaging with audience
- Raised media reach by nearly 47,000 over 28 day period by providing consistent, high quality content, and tracking KPIs
What am I focused on?
- Behind-the-Scenes (BTS) – Giving a peek into the process of creating a product, event, or campaign to humanize the brand.
- Employee or Creator Profiles – Featuring team members, influencers, or brand representatives to build personality and trust.
- Trending Shortform Videos (Reels/TikToks/YouTube Shorts) – Engaging, fast-paced content aligned with trends, challenges, or popular sounds.
- How-To or Tutorial Content – Step-by-step guides demonstrating how to use a product or complete a task.
Competitor Analysis
The competitor analysis is a project that I am currently working on, and I will update when it is complete! Thank you for your patience.