Full Funnel Digital Marketing Campaign
From January of 2025 through April of 2025, I created and completed a full funnel digital marketing campaign for the World Digital Marketing Competition. Competing amongst 200 other teams, my team and I placed third while creating a campaign for a start-up company that lacked both a website and physical app. So, we went ahead and created those. We were awarded for ‘Most Innovative Campaign’.
Objective
The objective of this project was to complete a full funnel digital marketing campaign. We were expected to design our campaign towards selling 20,000 units of a product that was not yet created and lacked both a website and physical app.
Skills Used
Digital Marketing Strategy and SEO: Integrated campaigns including market research, owned/paid media, content creation, media planning, and budgeting, technical audits, keyword research, and on-page SEO
Paid Media: Budgeting, KPIs, audience research, messaging, email marketing, and ad creation
Content Creation: Social media (paid/organic), web banners, photo/video posts, employee spotlights
What We Did
I created a go-to market strategy by conducting various rounds of primary and secondary research. We conducted interviews, found a target audience, created paid and owned strategies, conducted a budget and allocated how to optimize and strategize with our acquisitions. We also created mock ups for both the website and the physical app.
Outcome
My team placed 3rd of 200 international teams in the World Digital Marketing Competition, and was awarded for most innovative campaign.
