Content Creation and Marketing Internships
Over my three years at Western Michigan University, I participated in two Content Creation and Marketing focused internships.
At University Roadhouse, I was a social media manager, in addition to a full time server and bartender. During my senior year, I completed a marketing internship at Hills at Law in Kalamazoo, working part time while I finished up my classes.
Social Media Manager
Objective
My objective as social media manager was to
make our media feel more authentic and expand
our customer base. I planned to raise reach and
interactions by sharing authentic posts on a
specific schedule, including reels, stories, and
photos. I posted daily specials, photos and reels
from live events, and posts about events and
deals coming up in the future
Social Media Manager
Outcome
I raised reach by 135% and raised accounts
engaged by 75% over a 90 day period. While
doing so, I was gaining customer service,
leadership, and communication skills by serving,
bartending, and photographing throughout my
shifts
Marketing Intern
Objective
My objective as a marketing intern was to raise engagement, reach, and views on media platforms as
well as our website. My other objectives in this position
include content creation and administrative work, using
Clio, Google Analytics, Microsoft Excel, Mail Chimp, and
more
Marketing Intern
Outcome
The outcome of this objective was an increase in both
page views and reach, as well as raised backlinks,
increasing our site authority. Raised media views by nearly 70,000 over 28 day period by leveraging media analytic tools, create content strategy plans, and engaging with audience. Raised media reach by nearly 47,000 over 28 day period by providing consistent, high quality content, and tracking KPIs
Content Transformations
As you can see, I was able to bring our social media platforms by conducting target audience research, and catering our content towards that audience.
Our content went from boring, AI generated, and unrealistic. Switching to authentic, consistent, and targeting posting, I raised our reach by 135% over a 90 day period.
In this role, I focussed on consistent posting, both in style and timing. After creating a careful routine, I developed a back stock of photos, videos, and content to post every day.
Above all else, I had a TON of fun doing this. I was serving and bartending at the time I was managing our social media, so interacting with guest and coworkers to capture these moments was an experience on its own- and one I’m thankful for every day.
Content Creation
To the right, you’re able to check out some my ‘photography’ skills (me taking out my iPhone to capture content).
My main focus with this content was:
> Making customers aware (Deals, Sales, Specials, and Employee Spotlights)
> Creating authentic content!!!! Servers are real people, and your food is made by real chefs, and we all care deeply about your experience!
Website Mock Up and Rebranding
Before
After
Instagram Mock Up and Rebranding
