DISCLAIMER: This is not AT ALL associated with the brand, I just personally enjoy this brand and chose to challenge myself with this project.
Objective:
- Create a 2026 paid social eCommerce strategy for the brand Our Place (fromourplace.com). Some details to consider for this strategy:
- Main KPI: increase sitewide revenue by 50% and new users to the site 75% year-over-year
- Paid social budget for 2026 is $750,000 and can be dispersed into the channels of your choosing (Facebook/Instagram, Snapchat,
- Pinterest, TikTok, YouTube, Reddit, etc)
- Launching a new product in May
- Annually holds a 30% off sitewide four-day Cyber sale
- Provide ad mock up examples
Outcome:
I defined my target audience, allocated my budget using an excel spreadsheet that I created, and introduced three mockup ads for each event (Product Launch, Cyber Sale, and Holiday Season)
View Full Presentation Here:
Defined my target audience
Allocated my budget
Introduced three mockup ads
DISCLAIMER: This is not AT ALL associated with the brand, I just personally enjoy this brand and chose to challenge myself with this project.
Objective:
Given the following information, I was directed to allocate a budget and create mockup paid social content.
- Create a 2026 paid social eCommerce strategy for Hills at Law, P.C. Some details to consider for this strategy:
- Main KPI: increase sitewide revenue by 50% and new users to the site 75% year-over-year
- 3 month campaign timeline with $5,000 dollar budget
Outcome:
I defined my target audience, allocated my budget using an excel spreadsheet that I created, and introduced three mockup ads
View full presentation here:
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