Objective:
I was given a startup business and instructed to complete a full funnel digital marketing campaign. We were expected to design our campaign towards selling 20,000 units of a product that was not yet created and lacked both a website and physical app, while competing in an international competition with 200 other teams.
Outcome:
I created a go-to market strategy by conducting various rounds of primary research. We found a target audience, created paid and owned strategies, conducted a budget and allocated how to optimize and strategize with our acquisitions.
What we did:
- We conducted primary research by interviewing industry professionals, experienced growers, inexperienced growers, and home plant growers who did not grow cannabis, but did use an app to track plant growth
- Identified a target audience and completed a competitor analysis
- Created owned content through website blog content and educational guides
- Created an organic social strategy through SEO-optimized articles and blog posts
- Created a paid ad strategy and allocated a budget through Google Ads and Sponsored/Boosted posts through Meta and Tik Tok
My team placed in finals, with 5 other teams out of 200, internationally. We will present at the end of this month, and I will update with our ranking when results are available. You can see more about this on my LinkedIn.
Coming soon…
- A full app listing
- A full website mockup
- An in depth budget allocation guide
- Full Meta and Tik Tok examples
Click The Play Button Above to Watch our Entry Video
Final Video Coming Soon…
Examples:
Coming soon…
- A full app listing
- A full website mockup
- An in depth budget allocation guide
- Full Meta and Tik Tok examples